Irish Food is a promotional vehicle for the Irish food and drink industry and is direct mailed free to overseas food buyers to 10 markets in Europe and Asia. 

The circulation is broken down as follows:
 Multiples, Symbol Groups, Specialist Outlets, Caterers, Major Distribution Chains
and Foodservice Companies.
Each buyer receives a personally addressed copy at his/her place of business. All issues are direct mailed to named buyers in each food category on a list compiled with the assistance of Bord Bia - Irish Food Board.

Frequency:
Nine editions per year    
2011 - UK Summer & Winter, International, Ingredients, Russian, Italian, Chinese, Seafood, German

Readership profile:
Overseas food and drink buyers

Distribution:
Direct mailed to named buyers in each food & drink category as mentioned above with the assistance of Bord Bia.

Advertising Rates:
Full page               €2,800
Two thirds page    €2,500    
Half page              €1,500
DPS                      €5,000

Specifications:
Page size: 210mm x 280mm    
Bleed size: 216mm x 286mm
Type area: 186mm x 270mm
Half page: 185mm x 132mm
Quarter page: 90mm x 132mm

www.irishfoodmagazine.com

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